How Gainfluence put Vessi top-of-mind with holiday consumers
When Vessi needed help getting some of its latest shoes into the hearts and hands of consumers, they turned to Gainfluence. Here’s how a YouTube influencer marketing campaign – from awareness to sales – drove over 10 million interactions and revenue for Vessi in the lead-up to the holidays.
Vessi is the world’s first 100% waterproof knit shoe. 100% waterproof, sand proof, snow & slush proof as well as windproof.
When Vessi wanted to grow awareness and drive sales for a range of shoes, they came to Gainfluence with an ambitious goal: make Vessi one of the hottest visual apparel brands to get your hands on during the holidays.
A view to success
Gainfluence devised a strategy to leverage influencers and brand publishers on YouTube and Instagram. Drawing from authentic, vetted creator profiles, Gainfluence identified and onboarded 18 influencers to generate content that educated their audiences on Vessi's featured products and encouraged them to purchase directly on their site.
Projecting a win
During the holiday lead-up, YouTube’s top tech and apparel influencers produced original content to showcase the features of Vessi's shoes.
Well-loved tech YouTubers, like Unbox Therapy, published engaging content and in-depth reviews of the waterproof capabilities.
Apparel influencers, HopeScope, positioned Vessi shoes as unbeatable for their comfort and durability.
Campaign creative was also redistributed through a network of key social publishers to further amplify awareness and sales.
Using innovative influencer content on YouTube and amplifying content across brand publishers and Instagram, Gainfluence drove awareness and sales during the holiday buying period.
With 18 influencers, 26 posts, and a 2.5% CTR, the campaign exceeded targets by 142%!